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Oct 14–17, 2027 · Oak Island, NC

30 MILES.
3 DAYS.

One Ridiculously Over-The-Top Weekend.

Together, we'll walk 30 miles over 3 days along the beautiful Carolina coast. We walk for everyone impacted by breast cancer — and for a future without it.

It's more than a walk. It's hope, healing, and making every mile count.

A FlockStar holding up a #PledgeThePink flamingo flag in the Flocks of Love fieldA FlockStar beaming with her arms wide under the pink 30 Miles archCostumed FlockStars laughing in a decorated golf cart as bubbles float around themA huge crowd of FlockStars in pink walking along the beach at sunsetA large flock mid-jump on a tree-lined Oak Island roadA flock posing on the beach, one FlockStar leaping overheadA survivor holding a hand-lettered 12 years sign at the luncheonA first-year FlockStar in a pink tutu giving two thumbs up on the walkTwo FlockStars hugging in front of the Oak Island letters and the flamingo fieldTwo FlockStars sitting arms-up in the flamingo fieldTwo FlockStars celebrating under the event tent, one wearing a Surviving Strong sashTwo FlockStars dancing back to back under the tentA survivor and her dog under the start arch on the beachA FlockStar carrying the pink ribbon flag at the start lineThree costumed FlockStars standing in the Flocks of Love flamingo fieldThree FlockStars with 2025 finisher medals by the marshFive FlockStars in pink tutus jumping on the golf courseTwo FlockStars showing off their Day 1 medalsA team walking through the pink 30 Miles finish archPledge the Pink crowd cheering, survivor in pink sash front and center
YEEHAW.
DO GOOD.
GET PINK.
This Isn't Your Average Walk

Welcome to the best darn weekend of your life.

From our high energy to our mission, Pledge the Pink is all about strong connections, unstoppable impact, and a whole lot of pink. Whether you walk, fundraise, or cheer from the sidelines — you're part of something bigger.

Flock celebrating at Pledge the Pink3
Days
An unforgettable weekend together.
Flock posing on the walk route30
Miles
10ish miles each day (We have short cuts!)
FlockStar giving a thumbs up among the flamingos1
Big Goal
Life-changing funds for breast cancer care.
Crowd of FlockStars under the Pledge the Pink arch1,500+
FlockStars
A flock that dreams, supports, prevails.
THIS IS PLEDGE THE PINK

You Kind of
Have to Be There.

But this is pretty darn close to what you can expect.

Five Pledge the Pink FlockStars posing among the flamingo flockA survivor in a birthday-cake hat holding a Surviving Strong 6 years sign at the luncheonTwo FlockStars on the marsh boardwalk, one in an I Am A Survivor shirtA survivor in flamingo antennae holding a Surviving Strong 33 years sign
Our Mission

Big Fun. Bigger Impact.

Pledge the Pink has raised close to 7 million dollars without corporate overhead or luxurious salaries (we are largely volunteer-based). We are dedicated to fund breast cancer screening, treatment, outreach, and research.

Our 2027 fundraising goal is a cool one million dollars. While fundraising is NOT required, we find that most participants do contribute to the pot.

  • Screening
  • Treatment
  • Outreach
  • Research
Save The Date

We have so many shenanigans planned we had to make it a three FIVE day party

  • Wednesday · October 13

    Bonus Adventures

    • 10am–2pm: Flocks of Love Setup

      Details: Flocks of Love Setup

      Help us build our sea of pink at Middleton Park.

    • 2–5pm: The Island Shenanigans Tour

      Details: The Island Shenanigans Tour

      Hop in your golf cart for a scavenger hunt with a PTP twist: quirky stops, playful challenges, prizes, and bragging rights!

    • 6–9pm: Dolly Lookalike Contest & Pirate Show

      Details: Dolly Lookalike Contest & Pirate Show

      Head to the Lazy Turtle for big hair, big laughs, and a little “arrr” with your yeehaw.

  • Thursday · October 14

    Kickoff Day

    • 11:30am–1pm: Survivor Luncheon

      Details: Survivor Luncheon

      St. James Center.

    • 1–6pm: Packet Pickup Party

      Details: Packet Pickup Party

      Middleton Park.

    • 5:45pm: Newbie Toast

      Details: Newbie Toast

      Here’s to new friends and the Best Darn Weekend of Your Life!

    • 6–9pm: BBQ Dinner & Live Concert

      Details: BBQ Dinner & Live Concert

      Come hungry and ready to two-step with the Cliff Wheeler Band at Middleton Park!

  • Friday · October 15

    Day 1 · Let’s Get This Flock Moving!

    • 8am: START at Middleton Park

      Details: START at Middleton Park

      Your first 10 miles, followed by finish-line fun, lunch, and an after-party at the park.

    • 12:45pm: Survivor & Thriver Celebration

      Details: Survivor & Thriver Celebration

      Gather at the park for the heart of our weekend, followed by the 2028 event announcement!

    • 6–7pm: Live Auction

      Details: Live Auction

      Raise your paddle at Middleton Park!

    • 7pm–until: Bingo

      Details: Bingo

      Bring your lucky charms and your outside voice to Middleton Park.

  • Saturday · October 16

    Day 2 · More Miles, More Shenanigans

    • 8am: START at Middleton Park

      Details: START at Middleton Park

      Another 10 miles, followed by lunch and an after-party at the park.

    • 3:30–4:30pm: The Flock & Roll Golf Cart Parade

      Details: The Flock & Roll Golf Cart Parade

      Start and finish at Middleton Park. Insanity and chaos on wheels.

    • 7–9pm: Karaoke & FlockStar Singalong (AKA the Sing It Wrong Party)

      Details: Karaoke & FlockStar Singalong (AKA the Sing It Wrong Party)

      Middleton Park. What we lack in talent, we make up for in enthusiasm!

  • Sunday · October 17

    Day 3 · Bring It Home, FlockStars!

    • 7:30am START–1pm: The Final 10 Miles

      Details: The Final 10 Miles

      Followed by a well-earned lunch and after-party!

    • 12–1:30pm: Culling of the Birds

      Details: Culling of the Birds

      Middleton Park.

    • 4–8pm: Fancy Farewell & Beach Bash

      Details: Fancy Farewell & Beach Bash

      One last hurrah at the Lazy Turtle! BYOB or purchase food and drinks from the Tiki Bar while our hilarious DJ keeps us jammin’ through sunset and beyond!

BACK TO THE BEACH 🩷

Oak Island.
We Love It Here.

There's a reason we keep coming back!

  • 2
    Ocean Sun Shows

    Oak Island faces directly south, so you can watch both the sunrise and sunset over the ocean.

  • ♥
    One Amazing Community

    The island doesn't just host PTP — they love us. Local businesses and residents turn pink right along with us.

  • $$
    More Beach for Your Buck

    Great-value beach houses and condos mean your whole flock can stay together without blowing the budget.

  • 🌮
    So. Much. Good Food.

    Local favorites, seafood and fantastic food trucks keep the flock very well fed all weekend long.

FlockStars cheering in front of the giant OKI letters, surrounded by the flamingo field

Beach houses full of besties. Golf carts decorated to excess. Ocean views for miles and miles. Nature everywhere. This is Oak Island. And they are ready to turn it to a sea of pink.

Explore Oak Island

"Welcome home, FlockStars. Our entire community is tickled pink to have you back!"

— Mayor Chris Brown
Fancy’s Gone Country

The Honky Tonk HoeDown

Pull on your pink boots, tease that hair, and dust off your rhinestones — we’re putting a little twang in our thang for 2027! Think cowboy hats, fabulous fringe, bedazzled bandanas, and enough glitter to make Dolly proud.

We’re tipping our hats to the queens of country and two-stepping across Oak Island for a weekend of hay bales, honky-tonk, “hale yeses,” and hope. From Patsy to Reba to her royal highness Dolly, bring your favorite country legend to life — or let your own inner rhinestone cowgirl run wild.

We’ve got 30 miles to cover, a whole lot of good to do, and absolutely no intention of acting our age. So round up your favorite FlockStars, dress like you’re headlining the Opry, and get ready to kick up your heels and kick cancer to the curb.

Big hair. Bigger hearts. Best darn weekend of your life.

Fancy the pink flamingo in a cowboy hat and pink boots, strumming a pink acoustic guitar with one boot up on a hay bale

No Fundraising Required, Just Good Ol' Vibes

  • No Fundraising Required

    Though most registrants raise a few bucks to help us reach our $1M goal.

  • Solo, Squad, or Hubs

    Everyone's welcome — you'll never be alone with 1,500 new BFFs by your side.

  • Shortcuts Available

    Can't do the full 10 miles each day? Yeah, you still get your medal.

A Pledge the Pink organizer and a Guinness World Records adjudicator holding the record certificate in the flamingo field, in front of the giant OKI letters

Our Guinness World Record Holding Flocks of Love

For every $100 raised, we place a plastic garden flamingo in our poignant "Flocks of Love" display at the event. It is a symbol of hope, love, and unity.

And yes, we literally hold the Guinness World Record for the planet's largest flock of garden flamingos (7,654 birds).

Be part of the 10,000 bird display for 2027!

 
Raised Toward Our $1M Goal
$0$250K$500K$1M Goal
What’s Your Why?

This Is Why We Walk

  • Group of four survivors holding Surviving Strong signs

    I Walk for Me

    Because I'm strong, I'm brave, and I choose me.

  • Two women holding memorial and tribute boards on the beach

    I Walk for Someone I Love

    For the fighters, the survivors, and the angels.

  • Two women jumping for joy under the Pledge the Pink finish arch

    I Walk for a Future Without Fear

    For the next generation, and a world without breast cancer.

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