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how it started

In 2011, Pledge the Pink was a small, local, charity race—aimed at fighting cancer in South Carolina, and getting the lowcountry in shape.

Whenever we need a little inspiration, we read the crayon letter. Check it out >

A team in pink cheering on the beach under the inflatable Pledge the Pink "3 Days, 30 Miles" arch

17 YEARSSTRONG

the numbers we brag about

Fun Facts about Pledge the Pink

  • Registrants setting off in pink25K+

    People off the couch

    Since 2011 we have gotten more than 25,000 people up, out, and onto the sand.

  • FlockStars raising money at the event$1M

    2027 goal

    Our crazy-big-can’t-stop-us fundraising goal for 2027.

  • The flock at the event~$7M

    Raised so far

    Close to $7,000,000 raised so far, and handed straight back out.

  • Seventeen years of Pledge the Pink17

    Years strong

    Seventeen years of shenanigans, all of it pointed at one thing.

what it actually looks like

Three days, ten thousand birds, one very pink island

Registrants crossing the start line under the 30 Miles archThousands of plastic pink flamingos in a field at sunriseHundreds of registrants in pink leaving the start tentsTribute signs planted along the beachRegistrants cheering as they come through the finish archA team posing around the Mile 10 signHundreds of registrants spread across the beach at sunrise
Our charitable funding partner

Filling the Gap and Making a Difference

Pledge the Pink Foundation is a nonprofit public charity dedicated to funding breast cancer screening, treatment, outreach and research.

We provide funding for free mammograms, medical assistance, and outreach services to the people who need it most and too often are lost in a system of endless paperwork.

Quite simply, we fill the gap and eliminate the red tape and bureaucracy.

  • Screening
  • Treatment
  • Outreach
  • Research

~$7M

Raised for mammograms since 2011

Almost $7,000,000 raised for organizations across the US to help them provide mammograms to underinsured people.

$817k

Given out in 2025

$817,000 distributed to beneficiaries selected by our board of directors.

Mailing Donations?

If you would like to mail us a donation check, please make it payable to Pledge The Pink Foundation and send it to:

Pledge The Pink FoundationP.O. Box 3195Bluffton, SC 29910

Tax ID: 27-1399712

Donate to the Foundation Annual Reports
why it matters

Early detection saves lives.

Early detection pushes the breast cancer 5-year survival rate to nearly 100%. Mammograms are the best way to catch breast cancer early.

The funding you provide will help cover the cost of a mammogram for someone who otherwise might go without due to an inability to pay.

With your support, we make it easier for our service provider partners to fill the gaps in available life-saving care for those who are frequently overlooked.

All donations are tax deductible to fullest extent of the law.

  • $100Pays for one mammogram
  • ~100%5-year survival, caught early
  • 2011Filling the gap since
Tribute signs planted in the dunes
This is why we walk
Registrants holding hands at the start line
Day one, 30 miles to go
since 2011

FLOCKSOF LOVE

Have you ever seen a flock of 10,000+ plastic flamingos? It is really a sight to behold… and you’re about to!

This iconic and poignant display of pink flamingos is both breathtaking and lifesaving, and will be on full display during our big weekend together. Each bird represents $100 raised in the fight against breast cancer. For those of you that make a donation or fundraise on our behalf, there will be one pink flamingo in our flock for every $100 you raised.

Since 2011 we have raised almost $7M for organizations across the US to assist them with providing mammograms to underinsured people. Dubbed Flocks of Love, $100 pays for a mammogram and gets you a flamingo in our flock.

A field of thousands of pink flamingos in front of the 30 Miles start arch

$100 =1 FLAMINGO

How it all works

  • Every donation gets credited

    Every donation you make, or that is made in your name prior to the event, is credited to your fundraising account.

  • Bring cash from back home

    Donate at our Thursday Packet Pickup Party or anytime during event weekend — yes, cash and checks from friends back home count.

  • Decorate your bird

    Bring doll-sized clothing, make a funny costume, apply makeup… do whatever you want!

  • Take it home, or leave it

    Take your flamingos home with you, or leave them with us to reuse for next year’s campaign (which saves us some money).

Read the full Flocks of Love rundown >

spreading the wealth

You raise it, you help decide where it goes

Pledge the Pink Foundation shares its funds with US registered breast cancer nonprofits across the country. Any Pledge the Pink registrant or team who raises at least $5,000 is eligible for our Choose Your Charity initiative. Participating registrants can designate charities they wish to receive 75% of their total fundraising donations.

In 2025 we distributed $817k to Choose Your Charity beneficiaries.

Learn about Choose Your Charity
  • $5,000Raise this to qualify
  • 75%Goes to your pick
  • $817kRedirected in 2025

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