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With your help, we do make a difference

Our Story

In 2011, Pledge the Pink (originally LoCo Motion), was a small, local, charity race—aimed at fighting cancer in South Carolina, and getting the lowcountry in shape.

Now, we’re an ambitious, not-so-small, breast cancer event—one that’s pushed thousands of women off the couch, and given thousands of dollars to cancer treatment, research, and prevention.

Our participants come from 48 states, and have logged a collective 168,328 miles. Together, we’ve raised almost a half-million for the cause.

You’ll find us island-hopping every fall—walking, running, and crawling 30 miles, across three islands. There we wear pink, give sweaty hugs, build blisters, sing songs, and most importantly: save lives.

“In 2011, I got a letter written in crayon.

Now, 7 years later, it sits framed on my desk.

The first PTP was planned in my dining room. It came out of a few friends, hundreds of hours, and a simple idea: “Breast cancer sucks—let’s do something about it.”

We were planning our first event, when it landed in my mailbox.

The letter that read, in big, untidy letters: “Please help my mommy.”

Attached was 3 dollars—and another brief message: “My wife is Stage 4. Our son wanted to send his tooth fairy money. He hopes you can help.”

And so I’ve worked hard to help. That day I wrote a $3 dollar check. I added it to our donations, and I put those three bills and that letter in a frame.

Everyday, those 3 dollars remind me that what we do here matters. That by giving a little, we can do a lot. Everyday, they remind me why I Pledge the Pink.

I hope you’ll take that pledge with me.”

– Laura Morgan
Founder, Pledge the Pink

And now: We raise money. It saves lives.

How it works is simple. Pledge the Pink raises money—from sponsors, from race registrations, and from participant fundraising. Every penny of those proceeds goes straight to 501(c)(3) nonprofits such as the American Cancer Society, Mayo Clinic, Hollings Cancer Center, Volunteers in Medicine, Carolina Cups, and countless other cancer-fighting beneficiaries.

These dollars provide gap funding for heroic, budget-restricted, nonprofit service providers. We are able to slice through red tape, and support game-changing beneficiaries—both in the South Carolina lowcountry, and nationwide.

Pledge the Pink isn’t ours — it’s yours.

It’s about coming together, in honor of your sisters or mothers or wives. It’s about lacing up your sneakers and getting to mile one. It’s the friendships you form at mile 9, the blisters that greet you day 2, the finish lines you cross, and the people you cross them with.

Yes there are medals. And costumes. And ocean-front after parties.

But there are also survivors who finish chemo, and then take to our race course. There are girlfriends getting together, after months or years apart. And are countless little moments when you get the urge to quit—and when we say, together, “no, not today.”

Pledge the Pink isn’t a race—it’s a community, and it’s a promise.

It’s a breast cancer event that truly benefits breast cancer patients and makes a positive impact on lives. The mammogram donations campaign is so inspiring, and I also appreciate that PTP funds the often-forgotten patient services, such as transportation to treatment. These needs are REAL and without the help PTP/we provide, these women would continue to struggle or do without treatment.

– Cindy K, two-time survivor

Our Mission

We Pledge to create a premiere event, bringing people from across the country to our four-day walk/run celebration. We Pledge to support each other and embrace all fitness levels, providing a safe environment for everyone to give their best. We Pledge to provide non-bureaucratic funding for breast cancer screening, treatment, and research. We Pledge to crush goals, laugh uncontrollably, and celebrate survivorship. We Pledge to give you the Best Weekend of Your Life.